MKT 241T University of Phoenix Wk 3 Launching New Product Discussion
Question Description
I’m working on a finance discussion question and need an explanation and answer to help me learn.
Have you ever wondered what it takes to launch a successful new product? What is the product life cycle, and how does each stage impact the marketing strategy? How do shifts in consumer trends influence new product strategies? What is the process for developing a new product? Why do so many new products fail?
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