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MBA 560 Southern New Hampshire University Ethical Challenges in Facebook Questions

MBA 560 Southern New Hampshire University Ethical Challenges in Facebook Questions

MBA 560 Southern New Hampshire University Ethical Challenges in Facebook Questions

Description

The marketing of controversial products or services can create ethical challenges, which is why the American Marketing Association created Codes of Conduct. The International Chamber of Commerce has even looked at this on a global scale with its Marketing Code. However, acting ethically can actually be profitable. Reflect upon the company of FACEBOOK and post information on the following: And address each question individually with sources to reference.

  1. What is an ethical crisis in either the present or the past that created an ethical crisis with your chosen industry?
  2. How was the situation resolved, if it was? If it still ongoing, please provide the most recent update.
  3. What effect did it have on either the industry and/or your company’s brand?
  4. What could have avoided this ethical violation?

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