Evaluate strategies behind website pages’ ranking in organic search results and their impact on ecommerce.

Scenario

You have been hired by the Bronx Zoo’s marketing department to head up the Digital Marketing Team. The Director of Marketing has asked you to provide an overview for the new marketing team members and interns on best practices for a digital marketing campaign.

Instructions

Your report should address the items below as they apply to the Bronx Zoo:

1. Discuss the concept, challenges, and advantages of integrated marketing.
2. Briefly explain the zoo’s online presence in different channels.
3. Review at least 4 best practices of a digital marketing campaign that would potentially be beneficial for the zoo.