HU Hyundai Motor Company in China A Case Study

Description

Mid-semester assignment is an Individual Assignment. In the Mid-Semester Assignment, you have to read cases provided in Canvas and chose one case to prepare a written case summary & analysis about the firms international business strategy (minimum 2000 words, maximum 3000). The case analysis should involve the following components:

Introduction (introduce the firm’s mission and goals, major business or core product, major international market)

Present a short history of the company featured in the case including its internationalization process (make sure to provide information that goes beyond the information already provided about the company in the cases).

Briefly summarize the case (Not summarize the whole case, just pick one or two main international activities in China to summarize)

Provide detailed and personal analysis about the case (personal thoughts, lessons learned, practical suggestions for the focal firms international business)

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