Harvard University Coca Colas Marketing Strategy Discussion

Description

Request:

1. Identify the sources of marketing news (e.g., links to the online news or references to the magazine articles.)

For example: https://www.cnet.com/news/samsung-confirms-next-unpacked-event-for-galaxy-note-10-will-be-aug-7-in-new-york/

“Samsung confirms next Unpacked event will be Aug. 7 in New York” – this is just an example. You will have to come up with a different article and subject.

2. Summarize the information in the marketing news and identify the significant strategic marketing decisions in the news (e.g., new product development, product/service strategy, distribution strategy, pricing strategy, promotion strategy, segmentation strategy or ethical decision making, etc.)

3. Outline the following key marketing plan elements of the company based on your strategic marketing decisions.

a. SWOT analysis of the company

b. Target market consumer characteristics

c. Product/Price/Promotion/Place strategies

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