GCU Business Lopes Active Digital Marketing Campaign Paper
Description
demonstrate how defining market segmentation using personas strengthens targeting within a digital marketing campaign.
Using what you learned from the topic Resources, complete the “Audience Personas” template by using the data from the “Instagram Demographic Analysis” (Followers of: @ nike) document, located in the Topic 2 Resource, to create two unique personas for Lopes Active Apparel Co., a company that offers fitness training apparel for men and women who engage in high intensity activities.
When developing your personas, focus on the following sections of the Nike “Instagram Demographic Analysis”:
Page 3: Basic Demographics
Page 5: Location Summary
Page 13: Education
Page 14: Work Summary
Page 24: Likes and Interests
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