UOP Social Media Marketing in Healthcare Discussion
Description
DQ 1 read Chapters 21, 22, and 28 in the text.
This weeks readings examined the role that different forms of languages, such as clinical terminologies, have in informatics. Building upon the work you completed in your Week 3 discussion, choose a minimum of three possible information transactions. Analyze the model presented for each chosen transaction, and describe the terms, codes, and classification systems used. Summarize the overarching organization that oversees the promulgation and maintenance of the terms, codes, and classification systems. Distinguish between information and communication within each of these transactions.
Your initial post should be a minimum of 300 words.
DQ2
Prior to completing this discussion, please read Chapter 20 in the text, and the Smart CDSS: Integration of Social Media and Interaction Engine (SMIE) in Healthcare for Chronic Disease Patients (Links to an external site.) and Social Media in Healthcare: Advantages and Challenges Perceived by Patients at a Teaching Hospital in Eastern Province, Saudi Arabia (Links to an external site.) articles.
For better or worse, social media and the Internet have had a strong influence on the health care landscape. Every day, health care consumers turn to their computers and mobile devices to obtain information, utilize services, and buy products. A growing number of health care providers and organizationsincluding hospitals, insurance companies, pharmaceutical companies, and moreuse the data collected via social media and Internet usage to better understand their patients and customers.
In your initial post, consider how social media is being used from a health care perspective. Critique how health care providers and organizations (hospitals, insurance companies, pharmaceutical companies, etc.) are using the data collected via social media and Internet usage to develop marketing plans.
Analyze how this use of data is impacting marketing and strategic planning for health care providers and organizations. Examine the benefits of this trend for consumers and/or the organization, especially in the areas of communication and decision-making. Support your statements with evidence from your sources.
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