Weight Watchers Program Discussion Questions

Question Description

I’m working on a english discussion question and need an explanation and answer to help me learn.

Weight Watchers brand used to be about ‘dieting’ and ‘shedding pounds. Now, it is more about wellness, lifestyle, how individuals define their ‘ideal of beauty’, among other things. The Product Life Cycle is a term that explains how concepts like weight loss and associated services might grow in popularity (and sales) and mature (many companies enter the market; sales for all companies peak). Taking this all into consideration, compose a post that responds to the following prompts:

Visit the new WW website and read these articles from CNN Business and Fast Company. Identify and describe the external forces (i.e., societal norms/values, consumer preferences and mindset shifts, competitive offerings (including new ways of seeing health, etc.) that caused ‘diet programs’ to go into the decline stage.
What does ‘repositioning’ mean? Why did WW ‘reposition’ and rebrand WW? Include the new name and slogan in your post. What types of associations did they want potential consumers to have regarding the brand? Examples might relate to wellness and a typical user of the services.
Read about the types of brand strategies in this article from Willow Marketing. Which is WW? House of brands, branded house, or hybrid? Use the following information from the WW website to support your claim:

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